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|This article contains fan theories about the identity of Bloody Face. It is separate to avoid contaminating the main page with spoilers and speculation. It is subjective.|
As the story's primary theme seems to be "Faith" (where "Infidelity" was the theme of "Murder House"), it seems possible that a Bloody Face personality cult inspires the killings among multiple participants. Many characters, themes and events this season are reflections of the last so such a cult could be counterpoint to the reenactors of the R. Franklin murders.